Created from and inspired by the UK underground, BENCH began making its mark on fashion in the early 90s. The brand became a staple for its innovative and unique mixing of skater and music culture, embodying an industrial feel that few could replicate. The Bench Logo Collection sees the brand going back to basics, returning to its roots and giving the scene a medley of pieces that can be worn by anyone who understands that less is more. Colorful yet simple, vibrant yet understated and most of all, effortlessly cool, the Logo Collection is made up of staples you can wear with anything, with a photo shoot meant to represent that industrial feel at the roots of Bench’s beginnings. The logo itself draws inspiration from recognizable signs, a playful nod to the collection’s street style as it takes Bench as a brand into the next chapter of its legacy. With the new in-house design team in Canada, and the 30th anniversary of the brand’s founding just around the corner, the Logo Collection showcases what’s coming next.
Photographer:@1994_rt Video: byrsd_ Music: Boha Creative Direction: @jointheclubsandwich